Nutella debuts new products for World Nutella Day

In celebration of fan created holiday, World Nutella Day (5 February), Nutella is officially announcing the debut of two new products: Nutella B-Ready and Nutella Biscuits. These offerings are the first innovations to come to the US since Nutella &GO!, which debuted in 2012.

Nutella B-Ready

A breaktime snack to enjoy anywhere and anytime, Nutella B-Ready is a light, crispy wafer shell filled with creamy Nutella and sprinkled with puffed wheat crisps. The easy to enjoy individually wrapped treat is the perfect portable snack and will be available in a two-count pack (SRP: $1.89), a six-count pack (SRP: $3.99), and a 36-pack at major club stores later this spring (SRP: $13.99).

Nutella Biscuits

To share with those you love as a mid-afternoon snack or an after-dinner treat, Nutella Biscuits are made from a recipe of golden baked crunchy biscuit, specially crafted to hold a creamy heart, filled with the unique taste of Nutella. These cookies will be available in a 20-count resealable bag (SRP: $4.79).

“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the US, two products that have already received love and accolades across the globe,” said Noah Szporn, senior vice president of spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”

Nutella B-Ready and Nutella Biscuits can be purchased in stores nationwide and online in the cookie and biscuit aisle at major US retailers starting this month.

Related content

Leave a reply

Sweets & Savoury Snacks World