Pirate’s Booty launches Crunch Attack! Great-White Cheddar Puffs
Image: Amplify Snack Brands
Pirate’s Booty, the US brand behind the baked puffed rice and corn snack made with real aged white cheddar cheese, is introducing new Pirate’s Booty Crunch Attack! Great-White Cheddar Crunchy Rice and Corn Puffs.
The brand states that the new product features the delicious white cheddar flavour Pirate’s Booty is known for, now with a crunchier texture.
“We spent years researching and talking to kids and parents about what they want from a snack,” said Mark Chu, senior director of marketing, Amplify Snack Brands. “That’s why we are thrilled to offer a product that satisfies kids’ requests for crunch as they get older and parents’ requests for a better-for-you option that tastes great and kids love. We know many grown-up snackers who also love our Aged White Cheddar Rice and Corn Puffs and can’t wait for Pirate’s Booty fans of all ages to try this bold, crunchy take on the classic.”
Pirate’s Booty Crunch Attack! is available now at retailers for a suggested price of $7.49 per 8oz bag.