Asda to extend Warrior Crunch protein bar listings

Following record sales of the Warrior range of high protein bars and flapjacks in Asda stores, the grocery retailer will be adding the new flavour; Fudge Brownie Warrior Crunch, to Asda stores from March 2023.

Warrior is stocked in over 500 Asda stores nationwide, and the new listing follows on from the
unprecedented success the Warrior Crunch range has had in Asda stores in 2022. In addition to the
Fudge Brownie Warrior Crunch listing, Asda will also be adding Chocolate, Strawberry and Vanilla
Warrior Whey Protein to the Warrior offering in stores.

The Fudge Brownie Warrior Crunch bar is the latest addition to Warrior’s protein bar range, and has a sprinkle-laden milk chocolate coating, frosted nougat core and caramel centre. Containing just 2.3 grams of sugar and 20 grams of high-quality milk protein, this soft brownie-inspired bar is set to be a firm favourite amongst Asda shoppers, looking for a healthy yet nutritious low sugar, high protein snack.
The launch of the Fudge Brownie Warrior Crunch bar in Asda follows Warrior’s record trading end
to 2022 which saw sales increase by 227%. The latest listing in Asda stores further strengthens their
position as industry leaders in the sports nutrition category and will contribute to the company’s goal
of building on Asda sales success.

Kieran Fisher, founder of Warrior and KBF Enterprises, comments; “The Warrior range has proven to
be popular with Asda shoppers and we’re confident these new listings will be no exception. We’re
looking forward to building on our strong sales success with this expanded range.

“We are committed to driving innovation in the sports nutrition category and this latest new product
offering will provide health-conscious Asda shoppers with even more ways to incorporate protein into
their diet in a healthy and affordable way.”

Heather Rodgers, buying manager for Asda comments: “I am excited to see the expanded Warrior
range launching in Asda stores. The brand is already very popular with our customers and the new
flavours will no doubt convert even more to the benefits of protein bars and sports nutrition in

Warrior is owned by KBF Enterprises and was created with a single purpose in mind – to improve
the athletic performance and mental focus of those who consume them. Their aim is to help those
from all walks of life with any challenge they may have, whether it be a hardcore training session,
workplace meeting or student assignment.

Related content

Leave a reply

Sweets & Savoury Snacks World