Extra Gum announces Extra Pink Lemonade as its newest limited-edition flavour

Move over winter blues – Extra Pink Lemonade is here to bring the summer vibes! Extra Gum has announced the launch of the newest limited-edition flavour to its line-up: Extra Pink Lemonade. Mars’ Extra Gum wants to deliver an early taste of sunshine-filled summer days to consumers through the introduction of its new bright and vibrant flavour.

As a beloved nostalgic flavour, each fruity, tart, and deliciously sweet bite of Extra Gum’s Pink Lemonade transports consumers into a warmer season and ushers in the comfort of sunshine through the bright, refreshing, and long-lasting flavour for which Extra is known.

“We hope Extra Pink Lemonade flavour will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, chief marketing officer, Mars Wrigley North America. “Pink Lemonade is a beloved flavour that is sure to be an Extra fan favourite, and perfect to be shared while connecting with friends and family – no matter the weather outside.”

Extra Pink Lemonade began hitting shelves at select retailers in January, with nationwide availability to come later in 2023. For more information, please visit extragum.com.