Spring into Easter with Soreen’s new Lemon Mini Loaves
Hopping onto the shelves this Spring from the nation’s favourite malt loaf brand – Soreen – are the new Lemon flavoured Mini Loaves.
Instead of tucking into the usual chocolate egg, consumers can now opt for something a little different this Spring season with Soreen’s healthier yet treat-like Spring Mini Loaves.
Delighting the taste buds with a twist on the classic Easter flavours and with that egg-stra lemony squidge, these Spring Mini Loaves also come with a new look, complete with chicks and bunnies, wrapped in Soreen’s iconic brightly coloured packaging.
Having hatched something very special, Soreen’s Lemon Mini Loaves taste just like the classic lemon drizzle cake but with a Soreen twist and come in a portable format. Plus, at under 100 calories per bar, and 60% less sugar than the average cake bar, it’s now possible to indulge in a delicious, sweet treat without having to worry about the calories or sugar content.
Liz Jacobs, marketing director at Soreen said: “In the lead up to Easter, which is traditionally a time of indulgence, we tend to find that parents are interested in tasty yet healthier choices for their children. We’ve created two delicious Easter Mini Loaves – our new Lemon Mini Loaves and back by popular demand, our Raspberry & White Chocolate Mini Loaves.
“Our Spring limited-edition Mini Loaves offer families a tasty treat with less sugar and fat than the average Easter cake bar, to create the perfect on-the-go snack for kids with no crumbs.”
The vegan-friendly, individually wrapped loaves are bursting with flavour and are ideal for children as they act as a source of fibre, plus both flavours come in at over 50% less sugar than the average cake bar.
Liz added: “We’re delighted to launch this new range in time for the Easter period. Our limited-edition seasonal flavours continue to grow in popularity every year, with last year’s Spring Mini Loaves being our most popular yet. Easter is the biggest event in the bakery calendar and we’re certain that shoppers will love our latest edition to the Spring range this year.
“The new Mini Loaves are HFSS compliant and maintain the unique combination of deliciously squidgy taste and texture, as well as holding great nutritional values, meaning it’s a win win for parents and children. Plus, as they’re vegan friendly they can also be enjoyed by children who need to follow a dairy free diet.” added Liz.
The tasty looking ‘deliciously springy Soreen’ Mini Loaves come in multipacks of five and are all individually wrapped, providing an easy and convenient snack. Consumers can find them in the cake aisle in supermarkets and convenience stores and feature a recommended retail price of £1.25.