Doughlicious begins its biggest sampling campaign to date

This week, London-based cookie dough brand, Doughlicious, bids to surprise and delight 100,000 consumers with its Dough Chi cookie dough and ice cream range. The ‘Summer of Dough-Chi’ will feature three of its most popular flavours, Chocolate Chip, Chocolate Truffle, and Strawberry Eton Mess ice cream cookie dough bites.

The frozen treats will be sampled across London, including Battersea, Waterloo, Victoria, Angel, King’s Cross, and Marylebone. Hand-crafted in London in its own factory in Acton, Doughlicious’ Dough-Chi launched in October 2021, and the Summer of Dough-Chi marks the brand’s biggest snack action to date. As the next step towards the brand’s global dough-mination, Doughlicious will be providing Londoners with a moment of doughy bliss with a taste of their new favourite summer treats.

Doughlicious Dough-Chi is cookie dough wrapped around ice cream and rolled in a perfectly matched cookie crunch for the extra textural sensation. Everything in the Doughlicious range is made from the best ingredients. Always gluten-free, organic and without any added refined sugars. All in a bite of around 100 calories. Kathryn Bricken, founder of Doughlicious said, “The launch of the Summer of Dough-Chi marks an exciting next step on our mission to provide a moment of joy to as many people as possible with a bite of our Dough-Chi. This is the only product of its kind and we can’t wait for even more Londoners to try it.”

Along with their favourite new snack, everyone will have the ability to get a discount coupon redeemable at their favourite retailers to keep their summer snack on. To find your nearest retailer ,visit https://doughlicious.co.uk/where-to-buy-doughlicious/?utm_source=PressRelease&utm_medium=Link&utm_campaign=SummerOfDoughChi&utm_content=WhereToFind.