Planters adds Apple Cider Donut Cashews to its autumnal portfolio
Image: Planters
Following the launch of its new line of flavoured cashews, the makers of the Planters brand are unveiling a new flavour to celebrate autumn’s arrival: Planters Apple Cider Donut Cashews.
Available for a limited time at retailers nationwide, these cashews are kettle roasted and flavoured with familiar notes of apples and cinnamon, making it the perfect snack to help usher in the cooling temperatures and changing colors of the fall season.
“We’re thrilled to introduce this delectable new flavour of our cashews just in time for sweater weather,” said Allie Abney, Planters brand manager. “Our new apple cider donut cashews are the ultimate fall snack, with the perfect combination of crunch and flavour that will leave you wanting more!”
With the approach of the autumn season, people are seeking warm and comforting flavours, and apple cider has emerged as a popular choice of many. Datassential’s fall trends report identified apple as a top ten seasonal flavour around the globe. Technomic’s 2022 menu adoption cycle also reveals that apple cider is in the “early adoption” phase, indicating that apple cider is currently trending in restaurants and specialty grocers across the US.
Additionally, 46% of consumers are planning to purchase an autumn-flavoured food or beverage item this fall season. This consumer interest prompted the innovation team at the Planters brand to respond with the new Apple Cider Donut Cashews, which joins Planters Pumpkin Spice Almonds as part of the brand’s growing portfolio of autumn-themed products.
“Our team is dedicated to keeping a pulse on the latest flavour trends so that we can respond accordingly,” Abney said. “This latest flavour innovation from the Planters brand promises to be a hit with consumers this fall,” concluded Abney.