Skittles Littles join the rainbow
Image: Mars Incorporated
Skittles is releasing its newest and littlest innovation putting a tiny twist on the classic candy fans know and love: Skittles Littles. Bursting with the five iconic fruity flavours of Skittles fans love, now in a tiny and more poppable form, Skittles Littles make it even easier to enjoy Skittles on-the-go.
“Expanding our portfolio with Skittles Littles allows us to create even more pleasantly perplexing experiences and inspire moments of everyday happiness for fans,” said Ro Cheng, marketing director at Mars. “We can’t wait for our fans to experience this tiny treat and Taste the Rainbow in a whole new way.”
Skittles Littles are starting to hit shelves this month at select retailers with nationwide availability in 2024. This new fruity innovation is available in two sizes, including an on-the-go resealable tube (1.9 oz) and a Grab N Go pouch (7.2 oz).
For more information on Skittles Littles and to keep up with future brand news, check out the Skittles on Facebook, Instagram and Twitter.