Hi-Chew debuts new Dessert Mix

Hi-Chew debuts new Dessert Mix

HI-CHEW® launches Dessert Mix with three all-new flavors: Strawberry Ice Cream, Key Lime Pie, and Candy Apple.

Hi-Chew, the fruity, chewy candy, has announced the newest addition to its innovative product line-up: Hi-Chew Dessert Mix. Hi-Chew Dessert Mix combines the same long-lasting chewy texture with classic dessert-inspired flavours that take your taste buds on a decadent flavour journey: Strawberry Ice Cream, Key Lime Pie and Candy Apple.

The iconic American dessert flavours invoke a sense of nostalgia that resonates with brand fans and candy enthusiasts alike. Consumers will find themselves unwrapping a world of sweetness with each sweet invoking memories of trips to the fall fair and the sound of neighborhood ice cream trucks, or a tart treat on a hot summer day.

  • Key Lime Pie:A lime-forward, tart and citrusy chewlet, complemented by subtle hints of graham cracker crust.
  • Strawberry Ice Cream: A fresh take on the beloved frozen treat, this flavour is creamy and sweet, perfectly balanced by fruity notes of strawberry.
  • Candy Apple: An innovative twist on the classic, red candy coated apple, this chewlet features a slightly tangy, crisp apple flavour with hints of sugary sweetness.

Hi-Chew Dessert Mix is a bold expansion on Hi-Chew’s innovative product line-up, setting itself apart from the brand’s traditional fruit flavours and combinations. Since its launch, Hi-Chew has been constantly driven by flavour innovation and continues to conduct extensive research to develop the desired flavours for all consumers to enjoy. Consumer feedback is a valuable factor in the expansion of Hi-Chew’s flavour lineup, and the new Dessert Mix is a direct result of this process. In 2022, the brand introduced the Hi-Chew  Fantasy Mix, which includes three of the most highly requested flavours among brand fans including Rainbow Sherbet, Blue Raspberry and Blue Hawaii. The whimsically designed colourful package stood out in retailers and was a sensation among consumers, ultimately inspiring the creation of Hi-Chew Dessert Mix.

“Through our Chew Crew, we’ve learned that consumers want more unique flavour offerings that are unlike anything they’ve experienced before,” said Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America, Inc. “The unveiling of these exciting three flavours follow the tremendous success of the Hi-Chew Fantasy Mix in 2022, which satisfies consumers’ desire for more non-traditional chewy candy flavours. We’re confident that the Hi-Chew Dessert Mix mix will become an instant favourite among brand fans.”

Hi-Chew’s New Dessert Mix provides a double layer of true-to-life flavour and contains no colours from synthetic sources. Hi-Chew is also gluten-free.

Hi-Chew Dessert Mix is currently available in both peg bags and stand up pouches. The peg bags are available exclusively at select 7-Eleven and Speedway retailers nationwide, while the stand up pouches are available in retailers nationwide. Wider distribution of both sizes are planned for later this year. To learn more about Hi-Chew and purchase your favourite products, please visit HI-CHEW.com, or follow the brand on Facebook and Instagram (@HICHEWUSA).

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