Nomo unveils new range of Easter products

Nomo – the UK’s no. 1 vegan and free from chocolate brand – is leading innovation in the Easter chocolate market with a range of new products.

The Nomo Christmas collection consists of six new products:

  • Ultimate Egg, Bunnies & Mini Bar
  • Creamy Choc Egg & Mini Bars
  • Mini Cookie Dough Bunnies
  • Hollow Bunny
  • Choc Fudge Egg & Bunny
  • Choc Fudge Bunny

The new products join four Nomo Easter classics:

  • Cookie Dough Bunny
  • Monsters Crispy Chocolate Egg & Lolly
  • Caramel Egg & Bar
  • Cookie Dough Egg & Bunny

Nomo experienced 45.6% value growth during the last Easter period, compared to the total market’s value growth of 16.7% in the free from chocolate Easter category. Nearly half of the Easter free from chocolate products purchased in 2023 were from Nomo, with a 47.5% share of all free from Easter products.3

The brand had the top four best-selling free from Easter products in 2023, and six products ranked within the top eight best-selling Easter free from chocolates. The strongest performer was the Nomo Cookie Dough Bunny, which achieved 83.0% growth in value sales and 81.8% in unit sales.4

Nomo has continued to grow both seasonally and year-round. The brand experienced a YoY value growth of 31.5% over 52 weeks to 2 December 2023, surpassing the total free from chocolate market growth of 17.1%.5

All Nomo chocolates are free from dairy, gluten, egg and nuts to ensure that everyone can enjoy Easter treats. The products are available online and in Free From aisles in major supermarkets.

Emma Perrett, marketing controller for Nomo, said: “We want to create chocolate that unites people. Easter can be a tricky time for families if someone suffers from a food allergy or has other dietary requirements. Many of our customers grew up being unable to participate in Easter egg hunts – with stories of tears where siblings could enjoy chocolate that they couldn’t. These may seem like small things, but chocolate provides lots of joy during these occasions – especially in our formative years.

“Our selection provides fantastic new options to ensure that there is safe great-tasting chocolate for everyone. It features our award-winning flavours – and we absolutely believe they taste better than their mainstream counterparts.”

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