Fruit-tella expands chews range with new Berries & Cherry Stick

The world’s second largest sugar confectionery manufacturer, Perfetti Van Melle, has expanded its ever-growing range of chews with the brand-new Fruit-tella Berries & Cherry Stick.

Following the success of the Berries & Cherry 170g sharing bag, Fruit-tella is expanding the format of these beloved chews, now returning in single stick form, ideal for consumers looking to take their favourite snacks on-the-go. Each stick, consisting of 10 individually wrapped chews, offers bites of fruity joy in delicious flavours of Blackberry, Raspberry and Cherry. 

Made with real fruit juice, all-natural colours and flavours and utilising Fruit-tella’s new vegan formula, Fruit-tella Berries & Cherry invites hungry snackers to take a moment to indulge in a feel-good treat. The individually wrapped chews promote both hygiene and portion control when sharing a sweet experience with friends or together with family.

Adding to the product’s credentials, Fruit-tella Berries & Cherry Stick is proud to be dairy, gluten and nut-free, promoting a more inclusive snacking experience for all, whether as an afternoon treat or as a pick-me-up on the school run.

Lauren Potter, senior brand manager at Fruit-tella, said: “We are excited to bring even more fruity joy to Berries & Cherry fans with our new, single stick format.”

“Made with only natural flavours and colourings, Berries & Cherry single stick chews allow children to enjoy our best-selling chews’ natural fruity taste and parents to relax knowing that healthy snacking worries have all been taken care of. We are delighted that Fruit-tella’s vegan and free-from formula makes the brand’s Berries & Cherry Stick an accessible treat for all the family.”

Fruit-tella Berries & Cherry Stick will be available to candy-lovers throughout the UK from April 2024.

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