The Delicious Dessert Company extends its eclairs and doughnut range to Sainsbury’s
Image: The Delicious Dessert Company
As our evenings have become lighter and the picnic season is on the horizon, The Delicious Dessert Company is excited to announce the extension of its popular Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts into Sainsbury’s stores on 8 April.
The Blonde Chocolate Éclairs consist of perfectly risen choux pastry filled with decadent caramel sauce and fluffy rich cream. Each of these sweet treats are hand-finished with a luscious blonde chocolate fondant and intricate hand-piped lacing.
For those with a penchant for luxury, the Millionaire’s Loaded Doughnuts are made for you. These opulent doughnuts boast a mouth-watering combination of flavours, filled with smooth caramel sauce, then topped with a luxurious chocolate crème patisserie – finished with a drizzle of gooey caramel sauce and chocolate dusting.
The launch of new products into Sainsbury’s stores nationwide, comes at a time of year when people like to enjoy a fresh cake or dessert as part of their week. Research for The Delicious Dessert company found that, during the summer months, 40% of people like to enjoy a doughnut or an éclair in garden as the sun comes down, some save a moment of indulgence for the evening with the candles on (19%), whilst 16% still enjoy a delicious dessert during afternoon tea when the in-laws or grandparents come to visit (16%). And looking further afield, a large number of summer revellers say they’d like to be able to enjoy a cream cake or dessert whilst at a music festival (28%). Across the board, summer and treats seem to go hand-in-hand.
Claire Smith, head of insight at The Delicious Dessert Company commented: “We are delighted to be extending our range with Sainsbury’s as we continue to grow our national footprint. Since launch, our mission at The Delicious Dessert Company has been to deliver a modern twist on classic favourites and to broaden the appeal of these products to a younger audience. As our research shows, whether in the garden or at a festival, the national loves a delicious treat during the summer months and our Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts we home will give people some magical moments of joy during the sunny days and long evenings of British Summer Time.”