Hi-Chew introduces new offerings at Sweets & Snacks Expo

Hi-Chew, the immensely fruity, intensely chewy candy, is expanding its footprint to a new category with the launch of a new texture sensation and product format at the 2024 Sweets & Snacks Expo – Hi-Chew Gummies and Hi-Chew Gummies Sour.

Hi-Chew has been continuously elevating its brand with new textures and flavours over the years. To reach more flavour palates, the newly-launched Hi-Chew Gummies and Hi-Chew Gummies Sour reimagine the brand’s iconic chewlets and mouth-watering flavour in a new gummy form. With the brand’s continuous innovations, now both gummy and chewy candy lovers can come together on their love of Hi-Chew.

Each reimagined Hi-Chew gummy piece has a mouthwatering juicy filling for long-lasting and true-to-life flavour. With both sweet and sour varieties, there is an option for everyone to enjoy the luscious bite. Hi-Chew Gummies and Hi-Chew Gummies Sour are packaged in a small peg bag, making it the perfect grab-and-go snacking option.

The two varieties are each offered in three fan-favourite flavours:
Hi-Chew Gummies:

  • Peach mimics the juicy experience of biting into the fresh fruit straight off the tree.
  • Mango transports your taste buds to a tropical island oasis.
  • Strawberry is a classic fruit flavour bursting with goodness that you won’t want to miss.

Hi-Chew Gummies Sour:

  • Green Apple is the perfect mix of tangy, tart, and refreshingly sweet.
  • Pineapple delivers a bright and juicy flavour with a sweet and tart spin.
  • Watermelon is a satisfyingly sweet take on the summer fruit with a subtle sour twist.

“The launch of Hi-Chew Gummies and Hi-Chew Gummies Sour is an exciting next step for us in expanding our texture offerings,” said Teruhiro Kawabe (Terry), chief representative for the USA & president, CEO of Morinaga America, Inc. “This addition in texture offerings furthers our goal of showcasing our brand innovation to cater to the U.S. market, and the Sweets & Snacks Expo is the perfect setting to debut it. Now, consumers with both gummy and chewy candy preferences can indulge in the world of Hi-Chew.”

Hi-Chew Gummies and Hi-Chew Gummies Sour will be available for sampling at the upcoming 2024 Sweets & Snacks Expo from 14 – 16 May in Indianapolis, Indiana. Attendees will also have the opportunity to sample the recently launched Hi-Chew Dessert Mix as well as the brand’s wide array of flavour offerings. With these new additions, Hi-Chew is extending its portfolio in both texture and flavour, building upon the company’s commitment to product innovation.

Hi-Chew Gummies and Hi-Chew Gummies Sour will be available for purchase on HI-CHEW.com from the beginning of July. The products will begin rolling out in select retailers nationwide in Fall 2024. Both varieties will be offered in a 4.23 oz peg bag for a suggested retail price of $3.29 (varies per market). To learn more about Hi-Chew Gummies and Hi-Chew Gummies Sour, visit HI-CHEW.com.

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