Lakrids by Bülow launches Summer Collection

Danish confectionery brand Lakrids by Bülow has officially launched its latest collection, featuring the sweet flavours of a dreamy summer full of sour strawberries and refreshing lemon delights. The Summer Collection debuts the Summer Selection Box with the return of some of the brand’s most popular fruity flavours, such as Peaches, Lemon and Strawberries & Cream, as well as a brand-new flavour addition, Sour Strawberry.

Lakrids by Bülow continues on its mission to make the world love with liquorice with a commitment to quality confectionery and innovative flavours. The 2024 summer lineup presents decadent Scandinavian chocolate-coated licorice treats, perfect for infusing a hint of unique luxury into any summer festivity.

The limited-edition Summer Collection includes:

  • Lemon: The perfect combination of fresh lemon and Danish-crafted liquorice comes together to create a unique flavour profile that is a bit salty and very zesty. The liquorice core is swirled in luscious white chocolate, cream and vanilla to ensure the perfect balance between sweetness, sourness and saltiness.
    SRP US$23.99
  • Sour Strawberry: Freshly picked green strawberries join together with exquisite red liquorice in a
    sweet, fruity bite. This brand-new flavour features fresh and sour notes from crisp green strawberries that are perfectly balanced with chewy red liquorice, all swirled in silky white chocolate and a crunchy green sugar shell for an extra-sour twist. SRP US$23.99
  • Summer Selection Box:  A true summer beauty packed with some of Lakrids by Bülow’s all-time fruity favourites — Strawberries & Cream, Peaches, Sour Strawberry and Lemon — perfect for sharing on a summer day. SRP US$23.99

The Summer Collection, like all Lakrids by Bülow products, prioritizes sustainability. In 2019, the brand became the first confectionery company to use 100% recycled plastic. All liquorice products are manufactured in Copenhagen, with the factory running on 100% green energy since 2020. In early 2024, Lakrids by Bülow achieved B Corp status, becoming the
first premium confectionery company in the Nordics to earn the certification, reflecting the brand’s core values.

The 2024 Summer Collection is available now via, Amazon and select boutique retailers nationwide.

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