Haribo US releases Football Mix
Image: Haribo
US gummy brand, Haribo, has announced the launch of Haribo Football Mix, just in time for the start of football season.
Haribo’s first-ever football-themed treats feature six new gummi shapes and the classic Haribo fruity flavours: Pineapple, Strawberry, Raspberry, Lemon, Orange and Apple. According to the brand, the limited-edition mix features a “unique fluffy and soft dual-layered texture that enhances each delightful bite.”
Football Mix features Haribo’s chewy and pillowy textures in double-layered shapes that are iconic to the sport: a jersey, helmet, cleat, trophy and football, of course.
“If there are two things that bring people together, it’s the excitement of the world’s #1 gummi along with America’s #1 sport, football,” said
Avery Jukes, senior brand manager, Haribo of America. “At Haribo, we’re always working to create innovative treats that excite our fans and remind them of the fun in feeling like kids again. Football Mix gives friends and families the perfect new treat to bring more childlike happiness into gameday.”
Haribo’s Football Mix is available now at retailers across the US, while supplies last. Follow along for updates on Instagram and Facebook or visit www.haribo.com.