Snak Club launches Tajín Seasoned Chocolatey snacks
Century Snacks‘ Snak Club brand introduces a bold fusion of sweet and spicy with its new Tajín Seasoned Chocolatey line, now available at select retailers nationwide and online. This innovative offering includes Tajín Chocolatey Coated Pretzels, Peanut & Corn Clusters, and Chocolatey Coated Gummy Bears, created in partnership with Chocolate Works.
First showcased at Sweets & Snacks 2024, where two products, Tajín Peanut & Corn Clusters and Tajín Gummy Bears were nominated as Most Innovative New Product Finalists. This marks the first time Tajín, the No.1 chile-lime seasoning in the U.S., has been added into chocolate items.
Each new product provides a twist on a chocolatey favorite. Tajín chocolatey pretzels take a classic coated pretzel and adds a dash of Tajín Chile-Lime for a zesty flavor. Then, starting with a blend of peanuts and crunchy toasted corn, the Tajín Peanut & Corn Clusters take a dive in chocolate and are hit with a sprinkle of Tajín.
“We know consumers are coming to us for a twist on candy, as we’ve seen with our Snak Club Tajín gummy candy line. And now, this chocolatey line elevates us into a new segment of the aisle with something people have never tasted before,” said Katie Lilly, chief marketing officer of Century Snacks.
“Since 2018, our collaboration with Snak Club has continued to deliver the vibrant flavor profile of Tajín to new and unexpected snacks, blending tradition with innovation,” said Haydee Fernández, director of alliances for Tajín USA International.
Snak Club Tajín Peanut & Corn Clusters, Pretzels, and Gummy Bears are available at retailers nationwide in both 4oz and 8oz sizes.