The pancake day swap that could save 199 million calories

Sweet Freedom is making it easier to enjoy a stack of pancakes without the sugar spikes, thanks to its Light Syrup, a ‘better-for-you’ liquid sweetener with 31% fewer calories than sugar and 13 calories per teaspoon.

With approximately 117 million pancakes enjoyed on Pancake Day, 34% topped with the classic lemon and sugar, Sweet Freedom has calculated that swapping to their Light Syrup could collectively save 199 million calories.

Made with natural fruit extracts (carob and apple), Light Syrup is free from refined sugar, artificial sweeteners and preservatives.

“Pancake Day is all about indulgence, and with our Light Syrup, you can treat yourself without compromising on taste and health,” said Nadine Maggi, managing director at Sweet Freedom. “Our Light Syrup proves that you don’t need refined sugar to enjoy something delicious… it’s the perfect way to make smarter choices without missing out on the fun. And it’s not just for pancakes… it’s also great for adding natural sweetness to tea, coffee, baking and more!”

Another recent survey by Sweet Freedom has revealed that 76% of people have syrup in their kitchen cupboards, yet many are looking for healthier and more exciting options to enjoy it more often. When asked what would make them reach for syrup more frequently, the top responses were fewer calories/less sugar (34%) and the availability of new, interesting flavours (22%). With award-winning flavours including pancake, raspberry, nut-free hazelnut, and bee-free vegan honey, Sweet Freedom provides the perfect alternative for those seeking a low-calorie syrup in a variety of flavours without compromising on taste.

As Sweet Freedom continues to strive to lead the way in ‘better-for-you’ products, the brand remains dedicated to innovation and transparency. With no palm oil, artificial additives, or preservatives and a strong commitment to sustainable sourcing, Sweet Freedom’s ethos aligns with the values of many of today’s conscious consumers.

Sweet Freedom is available at www.sweetfreedom.co.uk and on Amazon, as well as major retailers including Ocado, Asda, Holland & Barrett, Sainsbury’s, Waitrose and Tesco.