Mentos announce new ‘Feeling Berry Good’ sharing bag

Mentos Sweets, the second largest brand in the hard chews category – now valued at £43.4m – is expanding its sharing bag range with the launch of Feeling Berry Good, joining the existing Fruit Mix sharing bag.

Mentos Feeling Berry Good comprises of three freshl berry flavours; cherry, blueberry and raspberry. These vegan-friendly sweets feature the signature Mentos experience which, according to the company is a crisp outer shell with a soft, chewy centre.

Designed for enjoyment and sharing, Feeling Berry Good taps into the growing demand for sharing bags, which now dominate the confectionery market, accounting for 71.4% of sweet value sales. As the segment continues to thrive, this launch reinforces Mentos’ commitment to expanding its presence in this space, strengthening its portfolio this product, intended to be perfectly suited for any night-in occasions and more.

Arriving in Morrisons from early April, with a wider roll-out across grocery and discount channels in the pipeline, the launch is timed to meet the growing demand for berry flavours, which have consistently outperformed the sugar confectionery market, rising +22% YOY compared to the total sweets category at 7.7%. Berry flavours also continue to be a consumer favourite, with red fruit growing 19% in the last year – enjoyed for its vibrant colours, indulgent flavour and mood lifting effect, whilst raspberry, cherry, blackcurrant and mixed berry sweets saw a 10% rise in sales.

The launch of Feeling Berry Good will be supported by POS materials in-store to drive visibility and awareness. It will also benefit from the effect of Mentos’ summer ABTL media campaign, spanning VOD, OOH, YT, influencers and social media, intended to keep the brand front of mind for shoppers across the UK.

Sarah du Plessis, brand manager of Mentos said: “We’re delighted to kick off 2025 with Feeling Berry Good as the latest addition to our sharing bag range! Berry flavours continue to be a huge hit with consumers, and this demand isn’t going anywhere.

“We know that flavour and great taste are the biggest drivers in the sugar confectionery category and Mentos is primed to deliver! Feeling Berry Good brings something fresh and exciting to the category, ensuring shoppers can enjoy a flavour-packed, quality treat they’ll want to come back to time and time again.”

Product information:

• Pack Size: 140g
• RRPs: £1.50 with promos in grocery down to £1
• Available to purchase at Morrisons from 1 April