Snickers introduces seasonal egg-shaped treat for Easter

Mars has introduced a seasonal variation of its Snickers bar, shaped like an egg for the Easter season. The limited-time product features the brand’s signature combination of milk chocolate, caramel, roasted peanuts and nougat.

To mark the launch, Mars will host an event in New York City’s Flatiron Plaza on 28 March, featuring a 10-foot display designed to resemble a chicken. The event will distribute free samples of the Snickers Eggs to visitors throughout the day.

For those unable to attend, Mars is offering an online giveaway between 24 March and 4 April, where participants can enter for a chance to win a year’s supply of the seasonal product.

Snickers Eggs are now available at retailers nationwide in various sizes, with prices depending on the retailer.