Stockley’s adds Jam Roly Poly and Custard & Choc-scotch to line of Gifting Cartons

Driven by the continued growth of the confectionery market (7.9% year on year), Lancashire-based sweet manufacturer Stockley’s is expanding its presence in the Speciality Channel in 2025. The company is introducing two new varieties that blend traditional flavours with a contemporary twist.

Launching in April, the new additions include Jam Roly Poly & Custard, which features a combination of rhubarb and custard flavours with a berry stripe and a chewy raspberry centre, and Choc-Scotch, a blend of crisp butterscotch surrounding a milk chocolate core.

• In 2024 sharing formats (bags, boxes) grew by a staggering 8.7%
• Sugar confectionery has also been a beneficiary of spiralling cocoa costs and chocolate bar hikes as consumers seek out alternative ‘everyday affordable’ treats that tap into happy nostalgic memories for older consumers, whilst enticing younger sweets enthusiasts with access to yesteryear flavours and textures with a modern twist.

Credit: Stockley’s

Credit: Stockley’s

Although some may see super-charging the Rhubarb & Custard as dabbling with ‘sweet royalty,’  head of marketing, Andy Valentine is adamant, “Having enjoyed enviable growth over the last 12 months, with the arrival of new prestige distributors like Cotswold Fayre and Cress, Stockley’s is in no mood to take its foot off the throttle. Jam Roly Poly & Custard is a stunning twist on this tart yet sweet classic whilst Choc-Scotch provides our unique take on a crisp butterscotch shell made with real butter that contrasts intriguingly with its smooth yet indulgent, milk chocolate core.”

These two offerings play to growing enthusiasm for contrasting flavours and textures. Jam Roly Poly & Custard blends tart with sweet whilst Choc-Scotch  brittle and soft. £5.49 (250g)