New Hershey’s Cinnamon Toast Crunch flavoured candies hit shelves across the US

A nostalgic twist on the classic Hershey’s Kisses has made its way into retailers across the U.S. with the official launch of Hershey’s Kisses Cinnamon Toast Crunch flavoured candies. Notably, 75% of Gen Z and Millennials agree that unique flavour mashups are appealing. This has inspired the two brands have joined forces to create the ultimate snack for the whole family to enjoy, according to the company.

Hershey’s Kisses’ new collaboration features a blend of smooth white crème, swirls of cinnamon sugar and graham-flavoured cookie bits. This combination brings together the flavours of Cinnamon Toast Crunch with a crispy texture, offering a distinct twist on the classic treat.

“Unexpected crossovers are having a moment, and we’re delivering a Hershey’s Kisses flavor combo no one saw coming, but everyone will want to try,” said Katie DeCapria, senior brand manager at The Hershey Company. “Hershey’s Kisses have always been a go-to for sweet moments, and now, the Cinnamon Toast Crunch flavour will make memories even more unforgettable.”

“Cinnamon Toast Crunch is popular in the cereal aisle, and we are always looking for ways to bring our iconic taste to other places our consumers love. The new Hershey’s Kisses Cinnamon Toast Crunch flavoured candies are the perfect pairing we know fans and families will enjoy while hanging out or on-the-go,” shared Brandon Tyrrell, marketing communications manager at General Mills.

Hershey’s Kisses Cinnamon Toast Crunch flavoured candies are at retailers across the US now in 9oz bags for a limited time.

You can find out more about the Hershey’s brand on Instagram.