Trü Frü and tarte cosmetics ream up to unveil limited-edition “Tarte” Cherries
Credit: Trü Frü x tarte cosmetics
The “Cherry Girl Aesthetic” is poised to be the biggest trend of the season, infiltrating wardrobes, cosmetic cases and taste buds everywhere this spring. Trü Frü and tarte cosmetics are teaming up on a limited-edition sweet treat inspired by tarte’s new maracuja juicy lip cherry crush collection. Trü Frü x tarte Cherry is a better-for-you snack made with hyper-chilled “tarte” cherries, coated in premium dark and white chocolate.
tarte and Trü Frü have come together to combine the brands’ shared values of nature and innovation in this “tarte” flavoured mashup, bringing the cherry-coded trend to life. Both brands believe in the power of good-for-you ingredients with products formulated with the highest quality natural. Whether its whole fruit immersed in decadent chocolate, or maracuja oil sustainably sourced from an all-female cooperative in the Amazon infused into maracuja juicy lips, there is never a compromise around quality or taste, according to the companies.
“2025 is officially cherry coded, and we’re so excited to celebrate it with our first-ever food collaboration – because the intersection of food and beauty is just too delicious to ignore,” says Maureen Kelly, founder and CEO of tarte cosmetics. “We infused our best-selling maracuja juicy lip formulas with a limited-edition cherry scent, shade and package for the first time ever – because your lips deserve to look and smell as good as they feel. Partnering with Trü Frü was a no-brainer: juicy, indulgent, and good-for-you ingredients – what more could you want!”
“At Trü Frü, we believe fruit and chocolate are ‘better together’ by creating those small everyday moments of happiness we all deserve,” says Harvey Millar, CEO of Trü Frü. “One of our best kept secrets is our Frozen Cherry, and with cherries having such a major moment in pop culture, we thought.. what could be ‘better together’ than teaming up with our friends at tarte cosmetics to collaborate on something bold, tarte and fun!”
Trü Frü x tarte Cherry launches alongside tarte cosmetics’ limited-edition maracuja juicy lip cherry crush collection, featuring a new shade, flavour, and limited-edition cap design – serving as the inspiration for the sweet treat mashup. The collection includes all formulas from the viral maracuja juicy lips range – plump, balm, vinyl, shimmer glass, melt mask and lip oil – with the cherry crush scent. This launch marks tarte’s first-ever shade and flavour extension within its cult-favourite maracuja juicy lip franchise.
Made with clean and simple ingredients like cherries and premium chocolate, Trü Frü hyper-chills nature’s finest fruit picked at peak ripeness to lock in natural taste and nutrients to preserve the fruit’s freshness.
This partnership marks tarte’s first-ever food collaboration and Trü Frü s debut brand collaboration, making this a milestone to savor for both beloved brands.
From 3 April, consumers are encouraged to get on the PR list to purchase the “Trü Frü x tarte Cherry Bundle” – the same exclusive set of products that your favourite influencers and VIPs will be unboxing. Available for consumers to purchase starting April 11th at TruFru.com while supplies last, the bundle will include a bag of Trü Frü x tarte Cherry, an exclusive ‘tarte cherry crush PR vault’ with six maracuja juicy lips in limited-edition cherry crush shade and scent in best-selling formulas: plump, balm, vinyl, shimmer glass, melt mask, lip oil and phone case holder, and a custom Cherry Crush baseball hat. Price: $50 (a $200+ value – meaning consumers get all six maracuja juicy lips free).
From 11 April the limited-edition maracuja juicy lip cherry crush collection will be available for purchase for consumers to shop.
Customers can also shop Trü Frü x tarte Cherry across the US in Target stores beginning 4 Ma, while supplies last (note: maracuja juicy lip will not be available at Target, however each bag will include a QR code for a bounceback to tarte.com to shop for 20% off) Price: $7.59.
