Edible and Tajín team up for a “swicy” new collaboration
Edible and Tajin have collaborated on a limited-edition lineup intending to give their customers a product bursting with bold, unexpected flavours that blend sweetness with spiciness. Starting today, these treats are available across the US at Edible stores and online.
This collection includes Edible’s chocolate-dipped strawberries and pineapples kissed with a chili-lime twist, fruit platters alongside exclusive mini Tajín bottles and new smoothies that aim to bring the perfect balance of cool, creamy and zippy. Swicy-inspired dessert bites that mix Edible’s signature chocolate and baked treats with a tangy punch are also included.
“Our trend research shows that our customers are demanding thrilling and edgy flavours,” said Angela Johnson, chief innovation officer at Edible. “As part of Edible’s continued evolution, we’ve expanded our offerings to go beyond the expected. Our partnership with Tajín is a natural evolution of our menu and showcases how to bring innovation while staying true to the flavors people love.”
Nearly 10% of restaurant menus are already matching the trend with “swicy” products. That number is climbing with an expected 9.6% growth over the next four years (Datassential, 2025). Edible and Tajín have participated in this trend with these new creations.
“For years, Tajín has been the go-to way to level up fruit with a bold, tangy, chile-lime kick—so teaming up with Edible was a no-brainer,” shared Juan Carlos Limón, brand marketing manager at Tajín USA. “They’re masters of fresh, high-quality treats, and we’re all about bringing excitement to every bite. Together, we’re making it easier than ever for fans to enjoy this iconic flavour duo in a whole new way.”
This limited-edition product line is available for purchase from 31 August 2025. With a delivery network that reaches over 70% of U.S. households within an hour – plus same-day and next-day options through partners like DoorDash and Uber Eats – customers can get Edible’s products delivered to their door.
For more details and to place an order, visit edible.com.
