Bazooka Brands showcased new Juicy Drop products at 2025 Sweets & Snacks Expo

Confectionery company Bazooka Brands introduced two new products under its Juicy Drop line at the 2025 Sweets & Snacks Expo, which took place from 13 to 15 May at the Indiana Convention Center in Indianapolis. The latest additions—Juicy Drop Gummy Mystery Cube and Juicy Drop MashUps—continued the brand’s focus on interactive formats and multi-textured sweets.

Juicy Drop Gummy Mystery Cube, developed in collaboration with Amos (creators of Peelerz), features an outer gummy shell that can be peeled back to reveal a 3D animal-shaped gummy inside. Available in Original and Wild Berry varieties, the product includes both land and sea-themed shapes. The format offers varied textures and flavours within a single sweet.

Juicy Drop MashUps offers a mix-and-match concept, combining chewy sheets with crunchy sour candies in two levels of sour intensity. The refillable containers were launched in three flavours: Knock-Out Punch, Blue Rebel, and Watermelon Blast. Packaging included QR codes linking to an online Juicy Drop game, adding a digital engagement element.

According to the company, these launches follow the success of Juicy Drop Gummy Dip ‘N Stix, which gained attention on social media and performed strongly at retail. The new products are part of the brand’s broader efforts to expand its range of interactive confectionery aimed at younger consumers.

During the Expo, Bazooka Brands also hosted an interactive stand featuring product tastings and a visit from the brand mascot Bazooka Joe.