Keebler releases limited-edition Superman Fudge Stripes Biscuits in collaboration with Warner Bros.

Keebler, in collaboration with Warner Bros. Discovery Global Consumer Products, has launched a limited-edition version of its Fudge Stripes biscuits to coincide with the release of the upcoming DC Studios film Superman.

The new Strong Berry Fudge Stripes feature a mixed-berry flavour and are decorated with stripes of berry-flavoured fudge. Each pack contains biscuits with one of four designs inspired by the character Superman, including the S-Shield symbol featured in the forthcoming film.

Kim Thomas, senior brand manager for Ferrero Cookies, said, “We’re pleased to introduce this new flavour, which ties into the film’s release and provides a themed option for fans and families.”

Consumers can scan a QR code on the packaging to access Keebler’s Open for Magic digital platform. From 1 June, users can participate in a Superman-themed interactive game, with a chance to win two Fandango cinema tickets (valued at $30) through the Keebler Superman Sweepstakes. Terms and conditions apply.

The limited-edition biscuits are available across the United States, with a recommended retail price of $4.80.

Superman, written and directed by James Gunn, will be released in UK cinemas from 9 July 2025 and in the US from 11 July 2025 by Warner Bros. Pictures.