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Sweet Freedom launches new CHOC POT Hazelnot

Posted 12 January, 2026
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pic: Sweet Freedom

Sweet Freedom is introducing their new product CHOC POT Hazelnot – a rich, creamy, hazelnut-style chocolate spread with no nuts, no palm oil and no refined sugar, launching exclusively at Asda. It’s completely nut-free and made in a nut-free factory, making it a standout option for households avoiding nuts, without compromising on taste or texture.

Naturally sweetened with fruit (apple and carob), CHOC POT Hazelnot contains no artificial sweeteners, no palm oil and just 15 calories per teaspoon, offering a lighter alternative to traditional chocolate spreads while still feeling indulgent.

Co-founder Deborah Pyner says:

“CHOC POT Hazelnot has been a real labour of love. We wanted to recreate that classic hazelnut-chocolate experience, but in a way that’s totally nut-free, natural and a little bit lighter.”

CHOC POT Hazelnot joins Sweet Freedom’s CHOC POT range, alongside Original and Caramel – all plant-based, fruit-sweetened and made with no palm oil or refined sugar.

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