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Van Holten’s brings pickle flavours to the snack aisle with new Pickle Puffed Snacks 

Posted 17 February, 2026
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Image Credit: Van Holten's

Whatever Brands has partnered with Van Holten’s to introduce Van Holten’s Pickle Puffed Snacks, a new line of packed-protein puffed snacks designed for flavour-driven consumers.

With 15g of protein per 100g, the lineup features three flavours inspired by Van Holten’s fan-favourite characters: Big Papa – Dill Pickle, Hot Mama – Hot Pickle, Garlic Joe – Garlic Pickle.

The range is scheduled to launch in the UK at the beginning of March 2026 and is available for pre-order now in 50g bags, with an RRP of £1.25. Wholesale distribution in the UK will be handled exclusively by Pulse SD Ltd. 

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