Swizzels has collaborated with Day Out With The Kids to launch exclusive discounts on its variety packs – Scrumptious Sweets, Luscious Lollies and Curious Chews.

The promotion gives shoppers the chance to win one of 5,000 annual VIP passes which offer hundreds of exclusive discounts on top attractions across the UK including theme parks, aquariums, zoos and outdoor adventures.

Even if it’s not a winning pack, customers will receive a free three-month family pass with every purchase to enjoy more days out for less throughout the summer.

The offer also extends to £1.25 price-marked packs, enabling retailers to highlight value for money and price consistency, as well as driving impulse sales.

To enter, shoppers simply need to scan the QR code on the purchased pack or visit the Swizzels Days Out website and enter their details to find out if they’ve won.

The launch is supported by a national audio campaign across broadcast and digital radio with Hits Radio as well as podcasts. Centred around the role of Swizzels products and days out in making memories, the campaign will help raise awareness and drive consumers into stores.