Gnaw revamps packaging

Gnaw has revamped its 150g Chocolate Buttons with a bigger bag and new packaging.

The impactful new design appeals to a broad range of retailers, ensuring that the product has stand-out at fixture, whether as a standalone item, or part of a bigger display.

The on-pack copy highlights the use of natural ingredients and the brand’s support for red squirrel conservation.

As the festive season approaches, the Norfolk based firm is expecting bumper sales of its Christmas range. Featuring festive wrapping, the range includes

The Speckled Pud Bar, The Snowberry Drift Bar and The Caramel Hot Choc Shot.

The Speckled Pud Bar is rather like a chocolaty version of a Christmas Pudding; milk chocolate bursting with cranberries, almonds, mixed peel and sultanas.

The Snowberry Drift is an altogether different treat; white chocolate with pieces of strawberry and crunchy honeycomb.

The Caramel Hot Choc Shot meanwhile, is a creamy, caramel hot chocolate lolly.

Alongside these are Gnaw’s other big sellers, such as Rocky Road, Fudge Crunch, Banoffee Pie, Crystallised Ginger and the original Hot Choc Shots, all which are ideal as stocking fillers, or for the Christmas hamper.

Matthew Legon, founder of Gnaw says, “We wanted a design for the bags that really stands out on-shelf and I’m confident that our funky new version does just that. Likewise, we’re pleased to be working with so many new retailers, who are choosing to stock us over the festive period. They can see the benefit in stocking a good quality product that is different, eye-catching and which will fly off their shelves.”