Barry Callebaut at ISM: Hall 10.2, Stand C10/D19

Visitors will experience how Barry Callebaut responds to new consumer preferences, tastes, and values. The company will not only present which trends will become most important for the chocolate world, but also how its varied product range tap into these new opportunities.

Despite the current economic downturn, overall revenues on the chocolate market have remained stable. Neither do the chocolate market nor consumer preferences stop evolving: preferences are changing in terms of types, flavours and sizes of chocolate, as well as the values it represents. In addition, health aspects are growing increasingly important.