Single format for Galaxy Counters

Mars Chocolate is launching Galaxy Counters in a new single format as a permanent addition to its Galaxy line-up, available from 24 February.

The single format follows the huge success of Galaxy Counters Pouch which launched in 2010 and is Mars’ 4th best selling pouch.

Galaxy Counters Single with pieces of smooth and creamy Galaxy Chocolate is set to attract new consumers to the brand and appeal to the discerning, on-the-go chocolate lover looking for an instant hit of pure chocolate satisfaction.

The new format is ideal for till point siting, offering consumers an impulsive treat whilst tapping in to the popularity of Bitesize, which was the strongest performing category in 2012.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, comments, “We are excited to be launching Galaxy Counters Single as a permanent line in response to consumer demand for a single version of the hugely successful Galaxy Counters Pouch.

“Galaxy Counters Single will provide retailers the chance to capitalise on increasing sales in the Bitesize segment – the strongest performing category in 2012. By placing Galaxy Counters in premium siting areas, such as the till point, retailers can maximise impulsivity in the most shopped area. As ever, Mars will be on hand to offer continued support to retailers for the launch with in-store display materials and advice.”