Snack Tracks rocks out with bigger prizes

KP Snacks is pleased to announce the return of its Snack Tracks promotion with bigger and better prizes. Following the promotions roaring success in 2012 and positive trade feedback, consumers will be able to download a free track from each pack purchased again this year plus have the chance to win VIP festival tickets as well.

From the end of February the Snack Tracks on-pack promotion will allow consumers to access over 100,000 tracks from the Universal Music catalogue by purchasing handypacks and grab bags from recognised brands such as Skips, Hula Hoops, Nik Naks, Discos and Wheat Crunchies. With desirable prizes such as the chance to win VIP festival tickets and signed merchandise such as signed CDs, the promotion will appeal to a wide range of consumers that enjoy brands such as Nik Naks and Hula Hoops.

A large on pack flash communicating the offer will increase on-shelf standout for the featured brands. The promotion will also drive impulse purchases as customers look for something more from their lunchtime snack and afternoon treat. With a mobile enabled site, consumers will be able to now download tracks on the go directly to their android phones.

George Johnston, marketing director, KP Snacks says, “Last year we got a very positive response from the trade with thousands of tracks downloaded helping to drive sales of the featured brands, particularly within the convenience channel. We are confident that Snack Tracks will be even more popular this year thanks to the VIP festival experiences which builds on the daily music downloads. Worth over £141m combined, retailers should stock up on these promotional packs to take full advantage of the sales and profit opportunity.”