New biscuit finger flavours

As part of Burton’s Biscuit Company’s ongoing investment in its power brands, £1.2m is being invested in a marketing drive to support sales of the two new Cadbury Fabulous Fingers flavours (honeycomb and praline).

Devised by VCCP, the two new 10-second TV commercials will air nationwide on Wednesday 1 May, appearing in programmes including ITV’s This Morning. The new ads will air alongside a comeback of the original 30-second TV commercial, which features the Cadbury Fingers-style puppets – Caitlin and Madison Fabulous – in a 1980s American-style soap opera.

The flavours were introduced in March, and in addition to nationwide TV advertising, are being supported by sampling and extensive in-store support.

Stuart Wilson, chief marketing officer, Burton’s Biscuit Company, said: “The introduction of two new variants and the associated marketing investment will drive awareness and sales of Cadbury Fabulous Fingers – a highly successful sub-brand that has already generated significant incremental sales in the indulgent biscuit sector.”