Frozen retail packs of wild blueberries to be launched

For the first time in the UK, the Wild Blueberry Association of North America (WBANA) will introduce a frozen retail pack and a new dried fruit application as well as new product concepts featuring Canadian Wild Blueberries as the signature ingredient.

The association will be promoting the health and other benefits of Wild Blueberries from Canada & Maine at IFE in March. The new product concepts have been developed to exploit the benefits of the fruit in the context of product applications that are in step with current trends. 

Wild Blueberries have antioxidants that can help to influence how well our bodies age by reducing oxidative stress – which is thought to be an underlying cause of cancer, heart disease, Alzheimer’s and other chronic diseases. Wild Blueberries from Canada & Maine are available individually quick frozen, canned, dehydrated and sugar infused, as well as in purée, concentrate and powdered formats.