Jelly Belly launches a new travel retail line
US distributor Global Retail Concepts (GRC) and children’s confectionery supplier Jelly Belly have launched a line of new products exclusive to travel retail. The new products will make their debut during the Middle East Exclusive in Dubai at the end of February. Kreol Trading has been appointed to represent the company in the region’s travel retail market.
The new line includes 125g 10-flavour gift boxes with customised destination sleeves, a Jelly Belly colouring set and a 400g assorted flavours bag. GRC owner Mark Thornton says, “We are pleased to debut this product in travel-retail during this important show. We have worked hard to develop these products and many operators have provided us great feedback on these products.”