Hershey’s appoints new travel retail general manager

Hershey’s has appointed Steve Bentz as world travel retail team general manager. Bentz has worked with Hershey for 27 years and has experience in the military market as well as a background in customer marketing, according to the company.

The supplier added that Beth Cruz will remain in her role as director of travel retail, working with Bentz to “build up capabilities around the globe.” Bentz says, “Our travel-retail business has grown rapidly in the short time that we’ve had a dedicated travel retail team focusing on the business. We are currently adding resources to the team in key markets around the world.”