Cadbury price marks its top four countlines

Cadbury is to launch a price marked pack promotion on its top four countlines – Cadbury Twirl, Cadbury Crunchie, Cadbury Wispa and Cadbury Daily Milk.

Susan Nash, trade communications manager at Cadbury UK, comments, “The latest price marked pack promotion will ensure that retailers can make the most of their confectionery sales, especially as research has shown that over half of shoppers say that a price marked pack would positively influence their confectionery purchase.”

Running from 4 April until stocks last, the on-pack promotion will see the packs marked at 50p.  The promotion is in addition to the permanent £1 price market packs, such as Caramel Nibbles and Giant Buttons 140g sharing bags and the £1 Cadbury Dairy Milk 120g/140g range.