Easter TV campaign

Cadbury has launched a new television campaign to celebrate the return of Cadbury Dairy Milk Egg ‘n’ Spoon for the Easter Season.

The ad features a family in their kitchen sharing a special moment together: a young girl and her father unwrapping and tucking into their Cadbury Dairy Milk Egg ‘n’ Spoon. This special, family moment aims to represent the fleeting and spontaneous joy triggered by the taste of Cadbury chocolate – in this case inspiring a fully choreographed routine.

The ad comes as part of a £3 million integrated campaign, and will feature in part-time slots over 5 weeks.

Lily Donagh, Marketing Manager at Mondelēz International, says: “We were delighted with the success of Cadbury Dairy Milk Egg n Spoon in 2013 and we’re excited to launch another new Cadbury Dairy Milk TV campaign with celebrating a shared moment of irrepressible joy between parent and child created by Egg ‘n’ Spoon.

“Our TV campaign will be supported by print advertising, press and digital activity to catch the consumers’ eye and help drive sales across the season.”