Hot chocolate range expands

This February Cadbury will be launching its Wispa Gold Hot Chocolate, a new addition to the Wispa Hot Chocolate range. The caramel flavoured drink will have a foamy top in a bid to recreate the coffee-house experience at home.

Elena Mallo Tirado, Senior Brand Manager Hot Chocolate, comments: “Wispa Hot Chocolate brought some much needed excitement to the instant hot chocolate market last year, and was instrumental in driving the category back into growth in 2013… Wispa Gold brings a new dimension to the growing Wispa Hot Chocolate family, and we hope it’s going to bring even more sales to retailers – it’s a hugely strong brand and we think consumers are going to love it!”

Cadbury Wispa Gold Hot Chocolate will be available in a 246g jar retailing at £2.79 or single-serve 27g sachets retailing at £0.38.