Better biscuits, better people

United Biscuits is investing in a brand new trade platform for the convenience channel as part of its Better Biscuits, Better Business programme. The move includes a modern trade identity, tools for convenience retailers to boost their Biscuits sales and a new website, www.betterbiscuits.com.

The new website has been designed as tool for retailers looking for ways to increase the standout of their biscuit displays. The site includes retailer case studies, display ideas, competitions and step-by-step advice on the best biscuits to stock and how best to merchandise them.

Hena Chandarana, trade communications controller at UBUK, comments, “With research showing that shoppers spend less than 60 seconds at a fixture, easy navigation and impactful layout are everything. Our five-step ‘Better Biscuits, Better Business’ programme on the new website offers independent retailers practical ways to grow their sales. Recent retailer trials have resulted in a 68% increase in some retailers’ biscuit unit sales by making small but highly effective changes to their displays. The new website is a powerful tool for independent retailers who are looking to grow sales of the nations.”