Brand Footprint ranking

Kantar Worldpanel’s Brand Footprint ranking, which reveals which brands most people buy the most often in 35 countries around the world, has revealed that 80% of households purchase snacks.

Lays, Oreo, Cheetos and Doritos were all among the 10 fastest-rising brands. The report claims they excel at gaining new shoppers as well as increasing purchase frequency with new product development, localising flavours and innovative communications.

A highlight from the report includes the news that Oreo recruited 19 million shoppers in the last year, more than any other brand in the ranking. It was particularly successful in China, where it is now the No.1 biscuit brand after few years of continuous growth and investment.

Global Brand Footprint project director for Kantar Worldpanel, Virginia Garavaglia, says: “The brands in the Brand Footprint ranking are masters at making their brands matter, solving functional needs and making life easier while bringing significance to people’s lives beyond mere consumption.”