Rice cake offering expanded

This summer Kallo is set to introduce several new ranges to its existing offering of plain and topped rice and corn cakes. The roll out will include super seed cakes, premium topped chocolate rice cakes, a breakfast convenience product and a range developed specifically for young children.

Kallo’s new buckwheat and quinoa super-seeds low fat multigrain cakes will be available in Sainsbury’s across the UK and will rollout to other retailers later in 2014.

The Fruity Muesli and Yoghurt thins are targeted at the breakfast convenience market and are free from artificial ingredients. They will be available in Sainsbury’s from June 2014.

A range of luxury topped chocolate rice thins will also be available in Waitrose and Sainsbury’s from June 2014. The range will include a caramel topped product as well as a dark chocolate and orange rice cake thin with all natural ingredients, including real orange pulp.

The Kallo Kids range will include milk chocolate coated rice cake thins and strawberry yoghurt coated rice cake thins, in five accessible portion packs containing two rice cakes, with eye catching animal themed designs. The Kallo Kids range will launch in Sainsbury’s stores in June 2014.

Marketing Director Gill Hesketh says “2014 is an exciting year for Kallo, with so many innovative NPD launches across the light meal and snacking categories. Kallo’s focus is to become the number one rice cake brand through offering wide and varied eating occasions for our customers and we are confident that our innovative launches will achieve this. We are particularly excited about the launch of Kallo Kids, as this is represents a unique position for Kallo in the marketplace as, to date, no rice cake products are aimed specifically at this age group of children.”