Product of the year award

Maltesers Teasers has been voted Product of the Year 2014; with Product of the Year backed by votes from over 12,000 households, this endorsement can drive product trial, awareness and sales.

Produced in Mars Chocolate’s birthplace of Slough, Maltesers Teasers became number one in the Top 10 Chocolate singles just 12 weeks after its launch .

It was the first permanent new line to be produced from Mars Chocolate’s £6 million state-of-the-art research and development facility, which was launched in Autumn 2012.

Tony Lorman, retail excellence director, Mars Chocolate UK days: “We’re extremely proud that Maltesers Teasers has won Product of the Year 2014. The award highlights the strength of the Maltesers brand in both ball and bar format, and our commitment to investing in new product development.”