Back by popular demand
Mars Chocolate UK has announced that it is launching its Sweet Sundays promotion for a fourth consecutive year.
Popular British treats
Apparently Maltesers are the UK’s favourite sweet treat; that is according to a poll of 8,000 mobile users conducted by the poll app Just A Score.
Business, Candy & Gum, Chocolate, Functional & Free-from, Savoury Snacks, Seasonal
Ice cream giveaway
Mars Ice Cream is launching its biggest ever on pack promotion this month. The campaign will see the brand give away in excess of 100,000 ice creams across the UK, following the success of the Mars Chocolate 1 in 6 campaign. The Mars Chocolate 1 in 6 instant win promotion saw an increase of consumers […]
Vanilla ice cream bar
Mars Ice Cream is launching a new addition to its Galaxy Ice Cream collection – Galaxy Vanilla, a vanilla ice cream bar covered in Galaxy milk chocolate. Available to purchase in the UK in a single wrapped handheld format, Galaxy Vanilla will retail at £0.75. Bep Dhaliwal, trade communications manager for Mars Ice Cream says, […]
Red Nose Day challenge
Maltesers is calling on the UK to help it raise £1m for Comic Relief with a new campaign encouraging everyone to ‘Bake Yourselves Silly’ for a good cause. Since beginning its partnership in 2011, Maltesers has already raised over £2.5m for Comic Relief through on-pack donations and employee fundraising, and the ‘Bake Yourselves Silly’ campaign […]
Treats for Halloween
This year, Mars Chocolate UK has developed two new treats to help retailers tap into the growing Halloween opportunity. In distinctive Green and Orange M&M’s colour mixes, both sharing pouches and treat bags are perfect for Halloween parties and in home sharing, complementing the trick or treat usage occasion. Halloween is growing in popularity in […]
Product of the year award
Maltesers Teasers has been voted Product of the Year 2014; with Product of the Year backed by votes from over 12,000 households, this endorsement can drive product trial, awareness and sales. Produced in Mars Chocolate’s birthplace of Slough, Maltesers Teasers became number one in the Top 10 Chocolate singles just 12 weeks after its launch […]
Award for product innovation
Mars minis from Mars Ice Cream have won the Product of the Year Award 2014, a consumer voted award for product innovation. This is the second consecutive win in two ears for Mars Ice Cream, having won the award for Twix ice creams last year. Mars Ice Cream allows consumers to enjoy well-known chocolate brands […]
New look for Easter 2014
Sporting a brand new look for 2014, Mars Chocolate UK’s much loved Easter range is gearing up to make a welcome return to stores. Launched for confectionery’s most hotly anticipated season, Mars Chocolate UK’s 2014 Easter range will include a number of new products, as well as the return of bestselling favourites. In addition, 2014 […]
M&M’s free cinema ticket promotion returns
As a host of blockbusters make their way to the silver screen this summer, Mars Chocolate’s Sweet Sundays promotion is also set to return. Great value for consumers, Sweet Sundays hits stores following a hugely successful campaign in 2012. Back and bigger than ever, the promotion is redeemable with the purchase of four core-size or […]
Maltesers now available in block format
Block or ball? Mars Chocolate has the answer – both! – having successfully created a more chocolatey way to enjoy Maltesers, with the introduction of Maltesers Teasers. Consumers will be able to enjoy the delicious and iconic chocolate-coated honeycomb balls in a perfectly formed block format for the very first time. The launch is set […]
“Mars Chocolate is an exciting place for budding creatives to work.”
Innovation satisfies consumers’ tastes for new and exciting products.
Maltesers raise money for comic relief
Maltesers and Red Nose Day are back – bigger and better than ever, collaborating for the second time running. This year, the donation from each pack is being increased from 2p to 5p across all pack variants and sizes to reach a £1 million target to help tackle poverty across the UK and Africa. Maltesers […]
Mars celebrates 80th anniversary
Mars Chocolate UK is celebrating its 80th year in the UK. The Mars story began in the UK in 1932 when Forrest E Mars, Sr, moved to the UK with money ‘in his back pocket’ to set up a new business and the recipe for his family’s Milky Way bar that had already proven to […]