Ice cream giveaway

Mars Ice Cream is launching its biggest ever on pack promotion this month. The campaign will see the brand give away in excess of 100,000 ice creams across the UK, following the success of the Mars Chocolate 1 in 6 campaign. The Mars Chocolate 1 in 6 instant win promotion saw an increase of consumers into the chocolate category and drove footfall into stores. This March, Mars Ice Cream will be mirroring the promotional strategy of Mars Chocolate and rolling out the same 1 in 6 promotion on its core brands nationwide.

The instant win promotion will include the Mars, Snickers, Bounty and Maltesers Singles, as well as the Mars and Snickers 6 packs. The promotion will run from 1 March – 31 October 2015 and assures one in six purchasers a win in the form of another ice cream bar from the Mars portfolio.