Oxford Nutrascience introduces Chewyz vitamin-enriched chews

Oxford Nutrascience has introduced Chewyz, a reduced sugar soft chew that also contains 50mg of Omega3, vitamins A, C, D and E and 35% fibre. They will be sold in 100g bags of strawberry, orange and blackcurrant flavoured chews through high street and supermarket outlets.

The launch of the chews follows the signing of the manufacturing agreement in May 2010 with Lamy Lutti, one of the largest confectionery manufacturers in Europe. The chews will be rolled out in the US during 2011 along with further varieties.

Chief executive Nigel Theobald says, “Driving down sugar levels without compromising taste has always been the challenge facing confectionery product manufacturers. Our fibre-based technology extends to confectionery products where a strong niche exists for chews with reduced sugar levels and good levels of additional vitamins.”