Special occasions biscuits

Burton’s Biscuits Company is adding Cadbury Wispa Biscuits to its range of Cadbury Special Occasions Biscuits.

“The Cadbury Wispa Biscuits’ launch will build on Burton’s highly successful track record of introducing some of the UK’s best-loved brands into the biscuit category,” says David Costello, Burton’s Biscuit Company’s head of customer category management. “The Cadbury Wispa brand has already been a major success across numerous new formats, including hot chocolate and chilled desserts. It will bring excitement and fun into the biscuit aisle, offering consumers a sumptuous eating experience.”

Merchandised in shelf-ready cases of 12, the 124g packs launch in stores nationwide at the end of July with an rrp of £1.79.