Sheep themed Easter egg
Divine Chocolate and Aardman Animations are delighted to announce a special collaboration for Easter 2015. Together they have created the Shaun the Sheep Easter Egg, a Fairtrade milk chocolate treat complete with a special pair of Shaun the Sheep ears, in celebration of Shaun the Sheep The Movie, which launches in February. The 55g egg with novelty plush Shaun the Sheep ears will retail at £5.00 RRP.
Charlotte Borger, communications director at Divine, says: “It has been a joy to work with Aardman, and have the opportunity to create a fabulous product featuring the lovable woolly character voted number one favourite BBC TV character in a recent Radio Times poll. The Shaun the Sheep Easter Egg will be one of the most appealing products on the shelves this Easter – who could resist those eyes (let alone Divine’s smooth milk chocolate)!”
Aardman Animations has an exciting licensing and marketing programme supporting the movie launch in Spring, and approached Divine for a children’s Easter product because of the chocolate’s excellence and the company’s Fairtrade and farmer-owned credentials. The Shaun the Sheep Egg will benefit from considerable buzz around the movie, and a series of promotional events planned to start from January 2015.
The bright and breezy Shaun the Sheep Egg box features characters and scenes from Shaun’s farm. The specially created headband featuring Shaun the Sheep’s distinctive woolly topknot and his soft black ears will be first available on sale as part of this Easter offer, and will ensure a large happy flock well after the Easter season is over. The new product is a very special addition to the newly refreshed and expanded Divine Easter range.