A fresh new look

Wrigley is set to drive visibility and sales of Lockets with the launch of a new pack design available this autumn.

With the cold and flu season now upon us, it is important for retailers to stock up in order to take full advantage of the sales opportunity presented to them.

The new, bold pack design features a larger Lockets logo to ensure stand out on shelf for Lockets Honey & Lemon, Extra Strong and Cranberry & Blueberry variants. To create impact and awareness in store, the revamped Lockets packs will also be accompanied by a big in store drive with a newly designed POS suite.

Kerry Rollo, Lockets brand manager, comments: “The autumn/winter months offer a key sales opportunity for Lockets, with just over half of total sales occurring from September to February, with strong sales throughout the rest of the year.

“Our bolder packaging design will work to increase stand out on shelf and with the addition of the new POS suite, retailers will be able to take advantage of the profit opportunity the season presents.”