New look for biscuit range
Burton’s Biscuit Company is reinvigorating its range of Cadbury biscuit barrel favourites with a major packaging redesign, which includes a bright, playful new look and the introduction of new names for the three products.
New Cadbury Wheaties (300g), Rich T’s (250g) and Shorties (300g) will increase shelf standout and attract shoppers’ attention with colourful designs that clearly differentiate the range from other products.
“For many people, ‘treatier’ biscuits such as the Cadbury Biscuit Barrel range brighten up their day. We wanted to convey this and reflect the everyday treatier nature of the biscuits, which is delivered both via the product and packaging,” says David Costello, Burton’s Biscuit Company’s head of customer category management.
“We’ve broken with convention with these new designs by hinting at category generic names on-pack and we’re creating all-important standout with the use of bright, vibrant colours and playful icons.”
Taste appeal is enhanced by new photography including a half-nibbled image of the biscuit, showing they’re too good to resist, and humorous taste cues on the corner of each pack.
The Cadbury biscuit barrel range comprises four unique pack designs, with the biscuits half-coated in Cadbury milk chocolate. The range is available across all trade channels, and in £1 price-marked packs.
